Frequently Asked Questions

Who owns ASFAR?

The Saudi Tourism Investment Company (ASFAR), wholly owned by the Public Investment Fund, specialises in investing in the development of tourism destinations across promising Saudi cities — building on the significant opportunities and latent potential these cities hold.

What is ASFAR’s vision and mission?

To be the national leader in tourism investment — unlocking high-value opportunities and delivering sustainable financial returns through efficient investment and by energising private-sector participation.

How does ASFAR work with the private sector?

ASFAR’s investments rely on partnership with the private sector as the core of its investment model — enabling it to enter destination-development opportunities and build sustainable entities.

What is ASFAR’s investment model?

ASFAR’s investment model rests on co-investment with the private sector across the Kingdom’s promising cities — enabling its access to investment opportunities and building joint investment entities together.

Which sectors does ASFAR invest across?

ASFAR invests across a number of sectors to support the development of tourism destinations in promising cities and strengthen their readiness for growth.