The Saudi Tourism Investment Company (ASFAR), wholly owned by the Public Investment Fund, specialises in investing in the development of tourism destinations across promising Saudi cities — building on the significant opportunities and latent potential these cities hold.

To be the national leader in tourism investment — unlocking high-value opportunities and delivering sustainable financial returns through efficient investment and by energising private-sector participation.

ASFAR’s investments rely on partnership with the private sector as the core of its investment model — enabling it to enter destination-development opportunities and build sustainable entities.

ASFAR’s investment model rests on co-investment with the private sector across the Kingdom’s promising cities — enabling its access to investment opportunities and building joint investment entities together.

ASFAR invests across a number of sectors to support the development of tourism destinations in promising cities and strengthen their readiness for growth.