Who we are.
We are ASFAR, the Saudi tourism investment company, a PIF company. We co-invest with the private sector to transform tourism across the Kingdom.
“We intend to provide better opportunities for partnerships with the private sector through the three pillars: our position as the heart of the Arab and Islamic worlds, our leading investment capabilities, and our strategic geographical position. We will improve the business environment, so that our economy grows and flourishes, driving healthier employment opportunities for citizens and long-term prosperity for all. This promise is built on cooperation and on mutual responsibility.”
— HRH Crown Prince Mohammed Bin Salman
“We intend to provide better opportunities for partnerships with the private sector through the three pillars: our position as the heart of the Arab and Islamic worlds, our leading investment capabilities, and our strategic geographical position. We will improve the business environment, so that our economy grows and flourishes, driving healthier employment opportunities for citizens and long-term prosperity for all. This promise is built on cooperation and on mutual responsibility.”
— HRH Crown Prince Mohammed Bin Salman
OUR VISION
To be the national champion of tourism and unlock the full potential of promising cities across the Kingdom.
ASFAR IN NUMBERS
From securing strategic partnerships to leasing prime land for projects, our accomplishments speak volumes about our dedication to driving growth in the tourism sector.
Priority cities across the Kingdom.
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Priortized strategic investment subsectors across the tourism value and supply chain.
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Total land area so far to be transformed into captivating destinations.
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sqm
Cultural, natural, and heritage sites have been prioritized.
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Beachfront areas to welcome tourists and visitors.
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Become an Investor
Ready to embark on a journey of abundant opportunities in the thriving Saudi tourism sector? Join us as an investor and unlock exclusive access to high-potential ventures across promising destinations in Saudi Arabia.
Invested in a Brighter Future for Saudi Tourism
We invest across the tourism value and supply chain to transform promising cities across Saudi Arabia into captivating destinations.
Destination Investments
Discover lucrative investment opportunities across diverse destinations, tailored to suit your investment goals and preferences.
Site Investments
We uncover hidden gems across the Kingdom and are invested in optimizing heritage, religious and historical sites to become attractive tourism destinations.
ASFAR Destinations
We infuse life into Saudi Arabia’s promising cities, crafting unique and authentic tourism and hospitality experiences that showcase each destination’s distinctive culture, heritage, and natural beauty. Together with our partners, we are pioneering the future of tourism in the Kingdom.