Together, we shape the future of tourism.
ASFAR propels the transformation of Saudi Arabia’s tourism landscape as a key enabler of growth, in alignment with the National Tourism Strategy.
Positioned as the national champion of tourism, ASFAR drives investment by partnering with local, regional and global investors. Through the power of win-win partnerships, we spotlight diverse promising destinations, ensuring sustainable growth, while staying true to their authentic heritage.
We prioritize regenerative impact, actively promoting environmental, social, and cultural regeneration to enrich local communities and propel the nation’s tourism sector forward.
Become an Investor
As a trusted profit-oriented partner of choice, we harness the power of coinvestment with the public and private sectors from around the world to shape the future of Saudi tourism in line with Vision 2030’s strategic objectives.
Join us as an investor and unlock exclusive access to high-potential ventures across exciting untapped destinations in Saudi Arabia.
Our portfolio of investments not only contributes to economic diversification and wellbeing but also serves as a catalyst for tourism sector transformation. ASFAR seeks to partner with private and public investors to help us capture the growth potential of promising destinations, propelling tourism in Saudi Arabia and generating sustainable financial returns.
Our holding within a joint venture can range from just 51%, up to a maximum of 70% and we offer guidance, expertise and financial support as well as a robust network of relationships with key relevant entities in the industry.
Partnering with ASFAR offers unique access to important sources of funding, land banks, and community liaison. As your gateway to the Kingdom, we possess robust relationships with government entities, PIF, local communities, and municipalities, which we can leverage to develop strategic assets across the tourism value chain.
Whether you are a seasoned investor or exploring new avenues, our expert team is here to guide you every step of the way.
Destination Investment
As a PIF company, we deeply grasp the aspirations of our leadership and the ambitions of the Saudi people, driving us to catalyze the full potential of several promising destinations and sites across the Kingdom.
We are dedicated to identifying and investing in high-potential destinations across Saudi Arabia. Our current investments span eight strategically chosen cities, each selected for its unique growth prospects and strategic importance. These cities include:
Our approach is rooted in rigorous analysis and a commitment to sustainable development. By targeting these key areas, we aim to foster economic growth, enhance infrastructure, and drive the tourim industry to new horizons.
We are continuously evaluating additional opportunities to expand our portfolio and increase our impact. Our strategic investments are designed to deliver long-term value and contribute to the overall prosperity of the kingdom.
Join us as we shape the future of Saudi Arabia, investing in cities that promise robust returns and sustainable development.
Site Investment
Investing in Saudi Arabia's Heritage and Natural Wonders
In line with the National Tourism Strategy refresh, we are actively assessing potential sites to preserve and enhance our rich heritage. Our focus is on sites that demonstrate commercial viability, align with the priorities of the Heritage Commission, and have adequate infrastructure and connectivity.
Empowered by our mandate, we aim to galvanize tourism by revitalizing and enabling religious, natural, and heritage sites. By fortifying these sites, we are not only enriching the tourism offerings but also enabling the overall tourism value chain to effectively support and sustain these invaluable attractions. ASFAR has prioritized 47 sites in its sites investment strategy.
Saudi Arabia's cultural and natural assets are vast and varied:
In addition to these, Saudi Arabia is home to several significant religious sites beyond Mecca and Medina, each contributing to the spiritual and cultural richness of the Kingdom.
Our sites investments aim to preserve these unique locations while enhancing their accessibility and appeal. By doing so, we are committed to supporting Saudi Arabia’s vision of becoming a premier global tourism destination, ensuring that our heritage and natural wonders continue to inspire and benefit future generations.
Strategic Investment
Through our strategic investments, we endeavor to diversify Saudi Arabia’s tourism offerings while ensuring a lasting positive impact on local communities and the environment. We focus on growing capital deployments across eight sub-sectors spanning both value and supply chains.
By co-investing with established businesses within the targeted sub-sectors, our strategic investment capitalizes on the know-how of leaders in the tourism field ensuring an uplifted visitor experience and a widened offering in ASFAR destinations.
By prioritizing sectors such as sustainable transportation, gastronomy, and hotel operations, we aim to enrich visitor experiences, foster economic development, and showcase the unique offerings of the Kingdom to the world.
In our quest for transformative growth and unique tourism experiences, ASFAR strategically targets eight key sub-sectors for impactful investment opportunities:
Culinary Innovation
Spearheading in catering companies and service providers to drive innovation, ensuring unforgettable dining experiences for visitors and locals alike.
Premier Shuttle and Limousine Services
Pioneering sustainable and top-tier shuttle and limousine services to elevate the overall guest journey and ensure seamless transportation solutions.
Operating Supplies & Equipment
Investing in locally integrated OS&E distributors, we bolster the hospitality industry by providing top-tier supplies and services to hotels throughout Saudi Arabia, ensuring a seamless and unforgettable guest experience at every touchpoint.
Laundry Excellence
Revolutionizing industrial laundry operations by establishing cutting-edge centralized laundry facilities for enhanced efficiency.
Tour Operators
Cultivating partnerships with visionary tour operators capable of captivating audiences from local, regional and international spheres, driving a steady influx of eager travelers to our enchanting destinations.
Gastronomic Delights
Embracing culinary diversity, we invest in a vibrant selection of F&B companies across our destinations, curating an electic dining landscape that tantalizes taste buds and enriches the overall visitor experience.
Hotel Operations
Through strategic partnerships and investments in esteemed hotel operators, we aim to set new standrads of luxury and service excellence, ensuring that each guest's stay in our destinations is nothing short of extraordinary.
Destination Management Companies
Investing in DMC champions dedicated to cultivating and offering unparalleled tourism experiences across our destinations.