This strategic collaboration represents a cornerstone of the Kingdom’s broader initiative to revolutionize quality of life standards and enhance service delivery for both citizens and residents, while positioning Saudi Arabia as a premier global tourist destination. The initiative aligns seamlessly with Vision 2030’s core objectives, emphasizing sustainability, exceptional visitor experiences, and strategic investment in emerging destinations.
This ambitious endeavor is set to transform the “Southern Corniche” into a dynamic multifaceted destination, seamlessly integrating entertainment, cultural, and commercial elements. This development is strategically designed to enhance community living standards while maximizing the region’s economic and cultural potential. The initiative stands as a testament to the Quality of Life Program’s commitment to fostering an environment conducive to vibrant social and cultural engagement.
This landmark agreement represents one of several strategic partnerships that Asfar plans to unveil during its participation at Cityscape Global in Riyadh.