Hail
A Hub of Culture, Adventure, and Economic Growth
Nestled between Mount Shammer and Mount Salma, Hail sits on the edge of the majestic Al Nafud Desert, offering thrilling dune bashing, camping, and UNESCO World Heritage rock art. Beyond the desert, attractions like Al Samra Park, with its hiking opportunities and waterpark, and the bustling Hail Souq provide unique cultural experiences.
Hail boasts a strategic location as a key commercial hub, underpinned by a rich agricultural base that produces a variety of crops and livestock. The region capitalizes on its abundant advantages, including stunning natural beauty, diverse terrain, rich cultural heritage, and a moderate climate. With unique landscapes of caves, mountains, plains, and volcanoes, Hail has rapidly emerged as one of the Kingdom's fastest-growing tourism destinations. The region also hosts major events such as the Hail International Rally Championship, the Dakar Rally, the Hail International Arabian Horse Show, and numerous economic and investment forums, further enhancing its appeal.
In line with these opportunities, ASFAR is prioritizing Hail as a key destination for investment. We plan to transform 50,000 square meters of land into a vibrant urban resort, featuring over 100 hotel keys, diverse food and beverage offerings, and a traditional souk. This development will address gaps in world-class retail and hospitality options, positioning Hail as an exciting destination for both tourism and investment.
ASFAR continues to explore new investment opportunities in this promising region.