ASFAR Announces KMC & Mantis Partnership at Future Hospitality Summit in Riyadh

Mantis to operate Al-Bahah Concept Lodge and Adventure Park, which is set to open its doors by H1 2025

Riyadh, Kingdom of Saudi Arabia, 30 April 2024: Khairah Mountain Company (KMC) – a joint venture between ASFAR, the Saudi tourism investment company and adventure experience firm Ebda, today signed a strategic partnership agreement with Mantis for an exceptional tourism project in Khairah Mountain in Al Bahah.

Mantis will be offering its management, operational and technical consultancy services ensuring the new tourism project offers global standards.

This strategic partnership signifies ASFAR's commitment to enhancing the hospitality sector and demonstrates the company's ability to leverage its extensive network for the benefit of its partners and subsidiaries.

Commenting on the agreement, Dr. Fahad bin Mushayt, CEO of ASFAR, said: “By joining forces with Mantis, a global leader in the hospitality industry with a track-record of operating similar mountain resorts in other regions including South Africa, we are poised to deliver an exceptional destination that will attract tourists and investors alike, further contributing to the economic growth of Al-Bahah and the Kingdom as a whole. This partnership marks a significant milestone in our commitment to driving innovation and growth in the tourism sector. Joining hands with similar global leaders will accelerate our nationwide efforts of putting Saudi Arabia at the top of the list of global tourism destinations.”

Craig Erasmus, Vice President of Operations for Mantis said: “We are excited about this partnership and are confident that we will work closely with KMC to offer visitors an unparalleled experience and support establishing Al Baha as a tourism destination. Through the seamless integration of accommodation, immersive experiences, and sustainable practices, we aim to set a new standard for hospitality excellence in Saudi Arabia while empowering the local community. We look forward to welcoming guests next year.”

Set among the mountains, the unique new development that combines the charm of a concept lodge, with the excitement of a theme park, offers visitors an unparalleled experience in hospitality and leisure.

This holistic tourism project encompasses a total of 100 units, some of which will be operational as early as H1 2025.

This partnership agreement, one of three signed on the sidelines of the Future Hospitality Summit, adds to ASFAR’s growing list of successful partnerships, highlighting the company’s commitment to mutually beneficial and strategic collaborations to transform promising cities across Saudi Arabia into attractive destinations.