However, such projects are not just physical endeavors; they are the threads that weave the fabric of national identity by instilling a sense of pride and belongingness among its people. Through these efforts of restoring historic sites, creating cultural events, and establishing museums and heritage centers, Saudi Arabia is breathing life into its past to connect it with its present, fostering a shared identity that unites its people while telling its story to the rest of the world.
The transformative power of these projects is profound. The revival of traditional skills, crafts, and art forms not only preserves it from fading into obscurity, but also empowers local artisans, craftsmen, and performers. Furthermore, the engagement of local communities to participate in the preservation and development of these projects fosters a sense of pride in their cultural heritage, leading to a stronger community voice and a more inclusive and sustainable development.
The sector possesses immense potential to transform into an economic engine and contribute to the national economy while elevating Saudi Arabia’s position as a tourist destination on the world map. According to the recent report of the World Travel & Tourism Council, the tourism sector in Saudi Arabia is expected to grow by an average of 11 percent annually over the next decade. In line with this steady growth, the tourism sector’s contribution to the national GDP is projected to reach 10 percent in 2030 compared to three percent in 2016.
Tourism serves as a bridge for cultural exchange, allowing Saudi Arabia to share its narrative with the world. The recent opening of sites like Al-Ula, Diriyah, and Qiddiya not only signifies the preservation of the country’s heritage but also its eagerness to engage in cultural dialogues. The influx of tourists from around the globe to experience the captivating natural landscape, history, traditions, and cuisine of Saudi Arabia will foster understanding and appreciation for its people like never before.
Saudi Arabia’s success in signing with international football clubs legends created ripples across the sporting industry in the world. The campaign videos celebrating the breaking of a new dawn in Saudi football, meticulously weaved with captivating scenes of Saudi Arabia’s natural beauty and heritage sites, garnered millions of views online. These developments have undoubtedly boosted Saudi Arabia’s image as a premium touristic destination with a rich culture and heritage. The rapid progression within the entertainment landscape in Saudi Arabia and initiatives such as Riyadh and Jeddah seasons have turned into platforms that fascinate both domestic and international tourists, fostering sustainable growth of the tourism sector.
Moreover, the rapid developments in the tourism sector are propelling Saudi Arabia towards a socioeconomic transformation. The tourism industry’s expansion is contributing to job creation, infrastructure development, and economic diversification. Local artisans, craftsmen, and entrepreneurs are finding new avenues to showcase their talents, while investments in hospitality and transportation infrastructure are spurring job opportunities across various sectors.
This holistic growth is setting Saudi Arabia on a trajectory to become a thriving global hub for culture and heritage. But it comes with its set of challenges. While embracing modernity is inevitable, the preservation of authenticity remains paramount. Therefore, it is critical to maintain the fine balance of preserving the original essence of the past while adopting the future.
The collective efforts and collaboration of leaders in the public and private sectors are essential in realizing this mission. It is in this context that companies such as ASFAR, PIF’s own Saudi Tourism Investment Company, aim to strengthen the tourism sector. Driven by the mission to develop attractive destinations, explore and establish strategic partnerships with the private sector, create jobs, and diversify the sources of income, ASFAR will strengthen the tourism and heritage sectors through strategic partnerships with both the private and public sectors within the hospitality sector across the cities of Saudi Arabia, in addition to investing in the local tourism value chain.
Saudi Arabia’s commitment to cultural and heritage projects embodies its reverence for the past and aspirations for the future. Through these projects, Saudi Arabia aims to not only enrich its society but also shape a thriving economy and strengthen the socio-economic transformation it seeks to achieve.